Customer experience at the heart of everything
In a market where competition continues to intensify, with over 24 million e-commerce sites worldwide, delivering an exceptional customer experience has become imperative for both online and offline retailers. According to a recent study, 58% of consumers are willing to pay more for a better customer experience. By 2024, businesses will need to focus on personalization, platform usability, and reducing friction throughout the purchasing journey to retain customers and remain competitive in a market where online sales are projected to reach $6.3 trillion.